Jeremi Flor, Principal Visual Designer & Digital Art Director — 18+ years leading design, brand, and digital experiences for global brands.

Based in Rotterdam. Previously Deloitte Digital and DEPT®.
I lead visual design, brand identity, and art direction on large-scale digital transformation programs — from brand discovery workshop through to production-ready systems.

About

For the past 18 years I've led visual design and art direction inside top-tier consultancies and agencies — Deloitte Digital and DEPT® — on projects for Chanel, ANZ, Philips, Accor, and TechnipFMC, among others.

My role sits at the intersection of brand and system: I take a business problem, shape the brand and visual direction that solves it, and stay hands-on through delivery — working directly with development teams so what ships matches what was designed. Every redesign starts with a brand workshop, because the strongest digital work is anchored in a clear brand story, not applied on top of one afterward. That thinking has increasingly led me into full brand identity engagements — building brand and digital systems from the ground up, rather than applying visual design on top of an identity someone else defined.

I've led design on projects spanning Australia, France, and the Netherlands, and I'm as comfortable running a brand workshop or a client pitch as I am directing a motion design language.

Brands I’ve worked with

Chanel, ANZ, Philips, Accor, TechnipFMC, AXA, Signify, Bol.com, ABN AMRO, Telstra, Yves Rocher, Deakin University, VicRoads, Sportsbet, Rebel Sport, Coles, World Vision, Peters, VIA Outlets.

Skills and area of expertise

Brand identity & art direction

  • Leading full brand identity engagements end-to-end as art director — working from brand strategy through to logotype, visual identity system, and how it's applied across offline and digital touchpoints (see Empiq)

  • Running brand workshops as the entry point to every redesign — before a single screen gets designed

  • Connecting brand story and positioning directly to the product and UI system that expresses it, so the two never feel like separate deliverables

Digital art direction & visual design at scale

  • Setting and owning the visual direction for large digital transformation programs, national and international

  • Leading discovery phases through to visual concept delivery and stakeholder sign-off

  • Directing motion design and UI animation across brand and product touchpoints, from concept through to implementation

  • Overseeing design system adoption and consistency across a project — working closely with the design system's owner/builder to keep it and the product aligned, rather than owning the component-level build myself

Team & processes

  • Working design leadership across multidisciplinary teams — creative, UX, dev

  • Partnering directly with engineering to get design implemented as intended

  • Estimating design effort and scoping for pitches and project planning

  • Improving design process and craft standards across teams

Craft

  • Figma, Adobe CC (Photoshop, Illustrator, InDesign, Premiere), Jitter

  • AI-assisted design workflows

What design leaders I have worked with say

Testimonials

Jeremi is all that you are looking for in a great designer. His qualities are found in his broad, practical experience and therefore versatility as a team member. This is further strengthened by his positive, calm and kind character, making him a great mentor and very loved by clients and team members alike.

Franklin Schamhart
Head of Design & Partner at DEPT®

Jeremi embodies design excellence. His ability to transform ideas into incredible visuals, artifacts, interactions, and more is truly unique. Jeremi has an incredible eye for detail and possesses design leadership superpowers that enable him to manage teams and large projects. In addition to his skills and capabilities, Jeremi is an incredible human being with a very friendly personality; people and peers absolutely love having him around.

Simone Attanasio
Group Design Lead - Ecosystem at Canva

Contact

Want to get in touch? Drop me a line.

Want to get in touch? I like meeting people across industries — reach out if you want to talk design leadership, mentorship, or football.